'Ascencia contributes 80% of its CSR to Rogers Foundation. To find out more about Rogers Foundation and its initiatives, click below'
We want to make a positive impact in the communities in which we trade and we do this by focusing on issues that are important to our business, our team members, our customers and our local community.By means of our customer promise, we see our social malls as an active platform that adds value in the lives of our stakeholders. Through our Social Mall Compaigns, we give back to the community in which we work. We create awareness regarding issues affecting our immediate environment, we raise funds for associations and create events for the surrounding communities to come and enjoy.
Ascencia is set to develop a sound CSR strategy over the next financial years. Our teams are already working towards promising events that will add value within our communities.
We create emotions and memorable moments for our shoppers and visitors to ensure they always take home valuable experiences through the four pillars of our customer promise: Access, Safe, Comfort & Engaging. We intend to continue with our #SafeShopping plan, which sets out our strategy to respond to the impact of the COVID-19 crisis. Since Day 1 of lockdown, the team brainstormed to come up with this plan comprising physical measures to be applied in our Malls, like the compulsory wearing of face masks, the control of delivery vehicles, physical distancing, fumigation, regular use of sanitiser along with the complementary sanitary protocol to be followed by each tenant.
True to our long-standing commitment to supporting the communities in which we operate, our teams help address the needs of vulnerable populations, including the elderly, underprivileged families and children in urgent need of food and other daily necessities through our yearly contribution to the Rogers Foundation.
In the current uncertain times, some are more exposed than others. Therefore, in April 2020, we donated Rs 1m to each of the following on top of our normal CSR contribution: ENL Foundation, National Solidarity Fund, and the Solidarity Fund under Rogers’ Vivacis resilience programme.
B’Local by Ascencia
Ascencia is an entrepreneurial-centric organisation, with a young workforce that is constantly on the lookout for opportunities to improve the customer experience in our Malls. Through the B’Local initiative, we would like to promote entrepreneurial qualities, create opportunities for the creative and passionate minds to flourish in a supportive environment. Our focus will be on using our market expertise to back 10 retailers or start-ups by 2023.